It’s hard to read anything on the Internet without stumbling across news about self driving technology. The latest concerns Uber. They are in a prime position to take advantage of this technology, but they aren’t sitting around, waiting for others to develop the technology. They recently went on a hiring binge at Carnegie Melon’s technology lab and took 50 of their best technologists in this field.
My guess is that they want to develop enough proprietary technology that they are not overshadowed by the bigger players in this game when the time comes.